An Electronic Press Kit is the first thing a serious client looks at before booking you. It is not your social media bio. It is not your WhatsApp status. It is a curated, professional document that tells potential clients exactly who you are, what you have done, and why they should hire you.
On idlidu, every artist can create an EPK directly from their dashboard. Here is how to make yours count.
What Goes in an EPK
Your idlidu EPK has four sections: a tagline, press quotes, past clients, and a contact email.
The tagline is your one-liner. It should be specific and memorable. Not "talented singer" — that describes everyone. Try "Hindustani classical vocalist specializing in wedding and corporate mehfils" or "Bollywood cover band with 200+ live shows across India."
Press quotes are testimonials, media mentions, or notable reviews. If a newspaper reviewed your concert, quote it. If a client sent you a glowing message after a show, ask permission to use it. Three strong quotes are better than ten generic ones.
Past clients build credibility. If you have performed for recognizable brands, venues, or events, list them. "Performed at Taj Hotels, ITC Grand, Reliance Annual Day 2025" carries weight. Even smaller but specific references work.
The contact email is gated on idlidu — it is only visible to clients who have an active or completed booking with you. This prevents spam while giving serious clients a way to reach you for repeat business.
Making Your EPK Public
By default, your EPK is private. Toggle the "Public" switch to make it accessible at your profile URL. Once public, anyone can view it — which is useful for sharing with event agencies, casting directors, or venue owners who are not yet on idlidu.
Tips for a Strong EPK
- Keep it honest. Do not list clients you have not actually performed for. Do not fabricate press quotes. Credibility is the entire point of an EPK — one fake reference destroys it.
- Update it after every significant gig. An EPK from 2023 with no recent activity suggests you are not actively performing.
- Pair it with a strong profile. Your EPK supplements your idlidu profile — make sure your portfolio is current, your services are well-described, and your availability is up to date.
Access Your EPK
Go to your dashboard at idlidu.com/dashboard/epk to create or edit your EPK. Once published, share the link: idlidu.com/artists/your-slug/epk.